CentraSpark
Intelligence at the speed of intent
CentraSpark operates in the hearth and outdoor-living trade from both sides. A management division that runs retail, brand and distribution businesses end to end. A digital division building the channel-intelligence platform for the industry.
Two divisions
One industry, run from the operator's chair and read from the platform.
The digital division builds for businesses the management division actually runs. What slows those businesses down is what the platform is built to fix.
Management division
Running hearth and outdoor-living businesses, end to end.
Wheatland Fireplace, a hearth and BBQ retailer with e-commerce in Saskatchewan. Mont Alpi Canada, the Canadian division of the Mont Alpi brand. For both, CentraSpark manages the entirety of operations: e-commerce, marketing, brand management, logistics, warehousing, retail, the dealer network and search visibility.
What we manageDigital division
The channel-intelligence platform for the trade.
Connects manufacturers, distributors, dealers and customers around configuration, quoting, purchase orders, warranty and co-op advertising, and reads that flow as demand you can see forming before the order is placed.
The visionFour tiers. One workflow.
We operate at every tier of the channel.
Manufacturer, distributor, dealer, customer. CentraSpark's management division works inside three of the four tiers every day and sells to the fourth. It is the same channel the platform is built to connect.
Where it is made
Mont Alpi Canada carries the brand's Canadian mandate: the manufacturer's voice, pricing and programmes, run nationally.
Who moves it
Warehousing, freight and a national dealer network for Mont Alpi Canada; distributorship rights for select lines at Wheatland.
Who sells it
Wheatland Fireplace. A showroom, a service desk and a storefront that quotes, installs and warranties every day.
Who wants it
Direct-to-consumer e-commerce for both businesses. The home is where intent starts and where the platform counts it.
A current that flows can be read.
Quotes, orders, claims and campaigns move through the channel every day. Managed well, they run a business. Read well, they show where demand is forming next.
Contact
Talk to CentraSpark.
For brand mandates, distribution, retail operations or the platform. One form reaches both divisions.