Management division

We run hearth and outdoor-living businesses, end to end.

From the showroom floor to a national brand mandate. CentraSpark manages the entirety of operations for the businesses in its care: e-commerce, marketing, brand management, logistics, warehousing, retail, the dealer network and search visibility, run as one system.

The businesses we manage How we can help

Businesses operated2A retailer and a national brand division, both managed in full.

Dealer network70+Mont Alpi dealers across Canada, served from one warehouse and one team.

Operating disciplines8E-commerce, marketing, brand, logistics, warehousing, retail, dealer network, search and AI visibility.

Channel tiers covered4Manufacturer mandate, distribution, dealer floor, direct-to-consumer.

The businesses we manage

Two companies, two very different seats in the same channel.

One sells to homeowners across a counter. The other carries a manufacturer's brand across the country. Managing both gives CentraSpark a view of the whole trade.

Dealer · Retail

Wheatland Fireplace

A hearth and BBQ retailer in Saskatchewan with a showroom, an online store and a service desk, plus distributorship rights for select manufacturers. Every quote, install, warranty claim and online order runs through operations CentraSpark manages.

Retail and showroom. Product mix, merchandising, quoting and the sales floor.
E-commerce. The online store, catalogue and fulfilment for direct-to-consumer sales.
Marketing. Seasonal campaigns, co-op programmes and local visibility.
Service and warranty. Claims, parts and the manufacturer relationships behind them.
Distribution. Stocking and supplying select lines to the trade.

Manufacturer mandate · Distribution

Mont Alpi Canada

The Canadian division of the Mont Alpi outdoor-kitchen brand. CentraSpark is contracted to run the entire Canadian market: the national dealer network, direct-to-consumer e-commerce, all marketing, and the warehousing and logistics that supply it.

Brand management. The manufacturer's voice, pricing, programmes and standards, applied nationally.
Dealer network. Recruiting, onboarding, supporting and supplying 70+ dealers coast to coast.
Warehousing and logistics. Inventory, inbound freight and outbound delivery across the country.
E-commerce. The Canadian direct-to-consumer store.
Marketing. National campaigns, dealer co-op and content.

How we can help

Any one of these, or all of them.

For the businesses in its care, CentraSpark runs the whole operation. For everyone else, it starts wherever the need is: a storefront that needs to sell online, a brand that needs a dealer network, a warehouse that needs a season planned, a campaign that needs to reach the right territory.

Because we operate at every level of the channel, from manufacturer to customer, we understand how each part of a business affects the others. That is what lets us position any single discipline correctly within the whole.

E-commerce

Direct-to-consumer storefronts, catalogue and content, pricing, fulfilment and the customer experience after the order.

Marketing

Campaigns, seasonal calendars, co-op programmes, search visibility and the measurement that says which of it worked.

Brand management

Positioning, standards, pricing discipline and manufacturer-approved media, carried consistently across every dealer and channel.

Logistics

Inbound freight from the plant, outbound delivery to dealers and homes, and the carrier relationships in between.

Warehousing

Stock positions, receiving, picking and the inventory intelligence that decides what to hold before the season.

Retail

The showroom, the quote, the install and the service desk. The tier where the customer meets the trade.

Dealer network

Recruiting, onboarding, pricing, programmes, communication and support for the dealers who carry the brand.

Search and AI visibility

SEO, answer-engine and generative-engine optimisation on a proprietary auditing platform, so the business is found by search engines and recommended by AI.

How we operate

Measured, connected, and built to be read.

One system across tiers

The team that answers a dealer's stock question also runs the online store and the campaign. Nothing is handed across a wall.

Numbers that show their work

Every figure we act on carries its basis and its inputs. We do not stock a warehouse on a forecast that cannot show how it was made.

Operations feed the platform

When the management division hits friction, such as a quote that stalls, a claim that loops or a co-op fund left unspent, the digital division gets a candidate for the platform.

Work with the management division

One discipline, one division of your business, or the whole operation.

If it lives in the hearth or outdoor-living channel, we have run it ourselves, and we know where it sits in relation to everything else.

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