Management division · Marketing
Marketing built around the season and the shelf.
Campaigns, seasonal calendars, co-op programmes, paid media and content, planned and run by a team that also manages the inventory and the dealer network the campaign has to serve.
What we do
Marketing, run by people who do it every day.
We run all marketing for Mont Alpi Canada and Wheatland Fireplace, including national campaigns and dealer co-op.
Because we operate at every level of the channel, from manufacturer to customer, we understand how this part of a business affects the others, and we position it accordingly.
Seasonal planning
A marketing calendar built around the category's real seasons and the manufacturer programmes that fall inside them.
Paid media
Search, shopping and social campaigns planned by territory and category, measured against sales rather than clicks.
Co-op programmes
Dealer co-op planned, approved, executed and claimed, so the funds get used and the manufacturer sees the result.
Content and creative
Product content, campaign creative and manufacturer-approved media, produced and distributed across the channel.
Measurement
Every campaign reported with its inputs, its spend and what it produced.
Who it is for
Retailers who need a marketing department without the payroll. Brands who need Canadian campaigns run locally. Distributors who want dealer co-op to actually get spent.
How it works
Start with one discipline or hand over the whole operation. Either way, work begins with a plain review of where the business is, what it needs, and what we would do first, with the numbers behind it.
Contact
Talk to us about marketing.
Tell us a little about the business and what you need. We reply within one business day.