Management division · Brand management
A brand carried consistently, coast to coast.
For manufacturers who need a presence in Canada, we run the brand as its national division: positioning, pricing discipline, standards, approved media and programmes, applied the same way in every dealer and every channel.
What we do
Brand management, run by people who do it every day.
We are contracted to run the entire Canadian market for Mont Alpi.
Because we operate at every level of the channel, from manufacturer to customer, we understand how this part of a business affects the others, and we position it accordingly.
National representation
The manufacturer's voice in market: pricing, programmes, launches and standards, run locally and reported back.
Pricing discipline
MAP and dealer pricing set, communicated and held across the network.
Standards and media
Approved imagery, copy, documents and display standards, distributed to every dealer and enforced online.
Programmes and launches
New products, seasonal programmes and price changes rolled out to the whole channel on the same day.
Market feedback
What dealers and customers are asking for, reported back to the manufacturer with the numbers behind it.
Who it is for
Manufacturers entering or growing in Canada. Brands whose Canadian dealers each present the product differently. Distributors who want the brand they carry represented properly.
How it works
Start with one discipline or hand over the whole operation. Either way, work begins with a plain review of where the business is, what it needs, and what we would do first, with the numbers behind it.
Contact
Talk to us about brand management.
Tell us a little about the business and what you need. We reply within one business day.